Jimmy Buffett-branded Communities Offer a Fresh Take on Active Adult Neighborhoods
Want to know “where you’re gonna go when the volcano blows?” If you’re a Parrothead, as super-fans of Jimmy Buffett call themselves, you may be heading to Latitude Margaritaville in Hilton Head, North Carolina or Daytona Beach, Florida. The first two of multiple Buffett-branded active adult communities, the neighborhoods are designed around fun, food and music, says William Bullock, senior vice president of Minto Communities, the developer of Latitude Margaritaville.
Music and dancing will be a special part of each Latitude Margaritaville, where community amenities, restaurants and streets all share a link to Jimmy Buffett’s well-known lyrics. You can work out in the Fins Up! Fitness Center, or explore your creativity or get a little work accomplished at the Workin’ and Playin’ Center. But you don’t have to wear a Hawaiian shirt, a lei, a hula skirt or a shark fin hat, as most Parrotheads do, to appreciate Latitude Margaritaville.
“While many of our homebuyers are Jimmy Buffett fans, 75 percent of the more than 120,000 prospective buyers who have registered on the Latitude Margaritaville website have not previously visited the Margaritaville website,” says Bullock. “The common threads that tie our buyers together are the Margaritaville-inspired lifestyle appeal; an interest in living in a master-planned community for those 55-and-better that offers world-class, resort-level amenities; quality, low-maintenance homes; accessibility to area amenities, and the opportunity to live in a community that is designed to encourage socialization with neighbors.”
Still, living on “Flip Flop Court” or “St. Somewhere Drive” definitely carries a Buffett vibe.
Changes in Latitudes, Changes in Attitudes
Some of the most enthusiastic Latitude Margaritaville buyers claim allegiance to Buffett.
“Gil and I are over the moon excited about moving to Margaritaville,” says Pat Frank, a retired neonatal intensive care unit nurse from Richmond, Va. Her husband, Dr. Gil Frank, is retiring after 36 years in the newborn intensive care unit, and they are heading to Latitude Margaritaville Hilton Head. The couple bought their future home without even seeing the property.
“We knew anything connected with Jimmy Buffett and Minto would be fabulous!” says Frank. The first purchase the Franks made for their new home was a Margaritaville Margarita maker.
“We’re looking forward to more fun and less house maintenance and to becoming very involved in the Margaritaville lifestyle,” said Frank. “We have always been Parrotheads. Since living in Virginia, we’ve seen Jimmy Buffett concerts every year in Manassas. We do a Jimmy Buffett weekend with friends for the concerts and we tailgate and fine-tune our margarita mixes.”
Hopefully, they’ve never had to “search for their lost shaker of salt.”
Cheeseburger in Paradise
You will be able to get cheeseburgers and margaritas at the Latitude Bar & Chill restaurant or the Changes in Attitude poolside bar, but the array of amenities in each location is meant to keep everyone “growing older but not up” and yet staying healthy. The Fins Up! Fitness center includes an aerobics studio, an indoor lap pool, a spa, classes, community programs and wellness services. You can swim at the Paradise Pool, which includes cabanas and tiki huts, walk your dog in the Barkaritaville dog park and play tennis, pickleball and bocce ball. The Latitude Town Square will include a band stand with a dance floor and free concerts multiple times each week. The Last Mango Theater will have space for indoor dances and banquets.
At the Daytona Beach location, a 200,000-square-foot retail center will be built adjoining the community. Residents will be able to walk there or ride their golf carts. A continuous loop shuttle bus will take residents to a nearby private beachfront club on Daytona Beach that has a swimming pool.
“Latitude Margaritaville Daytona Beach reflects Margaritaville’s authentic, ‘no worries,’ tropical vibe and has a distinctive ‘beachy’ feel,” says Bullock. “Latitude Margaritaville Hilton Head reflects the charming, South Carolina Low Country setting for which the area is known. Home designs are influenced by the area’s charming classic coastal architecture and spectacular setting.”
One Particular Harbor – or Lanai
The Daytona Beach community will eventually have approximately 7,000 homes, while the Hilton Head location will have approximately 3,000 homes. Each community offers buyers a choice between 15 floor plans, although the exterior styles may be somewhat different.
Each 1,503 to 2,564-square-foot home includes two or three bedrooms, two or three bathrooms and a two or three-car garage. Base prices for the homes at Daytona Beach range from $235,990 to $358,990. At Hilton Head, the base prices range from $243,990 to $362,490.
Many of the homes include a den or hobby room and a covered lanai. For example, the Trinidad model, the largest at 2,564 square feet, includes a foyer with a 14-to-15-foot-high ceiling, a central living and dining room with nine-to-10-foot-high ceilings, an open center island kitchen, breakfast area and family room and a covered lanai accessible from several rooms. This single-family home has a master bedroom with a tray ceiling and a bay window, two walk-in closets and a luxury bathroom with a shower, two separate vanities and a soaking tub. The house also has a den, a powder room, a laundry room, a three-car garage and two additional bedrooms, each with a private full bathroom.
While exact locations have yet to be announced, the Minto Communities and Margaritaville partnership is scouting additional locations for Latitude Margaritaville communities.
“The Margaritaville brand immersion will be consistent community to community and will be reflected in amenities and home styles,” says Bullock. “At the same time, each new Latitude Margaritaville community will, to some extent, take on some of the signature elements of its new hometown. For example, some amenities will be location-specific and the architectural style of amenities and homes will reflect the unique personality and distinctive architectural elements of the geographic area in which they are located.”
If “nibblin’ on sponge cake and watchin’ the sun bake” sounds like the perfect lifestyle to you, keep your eyes open for the next Latitude Margaritaville active adult community announcements.
Michele Lerner is an award-winning freelance writer, editor and author who has been writing about real estate, personal finance and business topics for more than two decades.