Dunn-Edwards Names ‘The Green Hour’ Its Color of the Year

Moody, Yet Versatile, Color is Timeless and Beautiful

A large white and gold clock hangs on a wall with white trim painted in The Green Hour, Dunn-Edwards’ 2018 pick for Color of the Year. A red desk and two pots with plants accessorize the room.

Subtle, yet bold, The Green Hour is a beautiful color that can be used inside the home and out. The color was chosen as Dunn-Edward’s 2018 Color of the Year. Photo Credit: Bethany Nauert for Dunn-Edwards.

Imagine a Parisian bistro in the early 1800s: writers, artists and the like drinking absinthe and discussing the issues of the day. That’s the spirit that The Green Hour, a grayed blue-green, that Dunn-Edwards named its 2018 Color of the Year.

The versatile color’s name comes from the custom of drinking absinthe in Paris in the early 1800s. At 5 p.m., called The Green Hour, those imbibing absinthe increased their intake on into the evening at this time.

“This stunning color has dual personalities of being moody, dramatic and intense, while still grounding and tranquil, acting as a neutral,” Sara McLean, a color expert and stylist for Dunn-Edwards, said in a news release. “It is dreamlike, mysterious, rich and cozy.”

Brick wall painted in The Green Hour, a grayed blue-green color chosen as Dunn-Edwards' 2018 Color of the Year.The color is a bold, yet not in your face, color that be used easily to accent a wall or even a whole room. That’s how subtle it is. But, The Green Hour certainly has more depth than a beige or gray. This teal-like color is one way to add daring, rich color without overpowering a room.

McLean says she chose this color after extensive research on color trends in pop culture, fashion and world events. “Variations of this hue have been trending over the past two years, from lighter cactus and mint green to darker teal blue green.”

The color is beautiful both as an indoor color, as well as an exterior color for any type of home. Simply paint your front door or window trim in this hue to add an unexpected, yet totally HOA-friendly, pop of color to your home’s exterior. Or paint a brick wall in your home to highlight an understated architectural feature while adding some Art Deco prowess as well. For a broody and stylish look, the color pairs well with rose, light cool gray, olive green, rose and red, says McLean. For a more classic look, pair with darker colors such as chocolate brown, beige, mustard and rust.

Dunn-Edwards will donate 10 percent of proceeds from sales to Beautify Earth, a nonprofit devoted to empowering communities and artists by helping them beautify blighted walls and structures. Dunn-Edwards will provide paint for Beautify Earth community projects throughout the year.
Patricia L. Garcia is an award-winning journalist and former content manager for NewHomeSource. You can find her on Google+.

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