Get Ready to Fall in Love with

New real estate listing site brings a fresh, visual approach to new home shopping  homepage screenshot

Let’s face it: shopping for a new construction home —your dream home! — can be overwhelming and frustrating, especially if you’re not quite sure what you’re looking for. I’ll know it when I see it, you think. But after awhile, all those homes begin to blur and listing websites make it hard to find and keep track of which communities and home models you liked – and didn’t like. Enter It offers an exciting new approach to shopping online for a new construction home — visual discovery.

As a partner site to New Home Source, HomLuv gives home shoppers access to the widest array of new home builders of any real estate website using 1.3 million pictures of actual rooms from actual homes currently for sale. What really sets the site apart is how you can search for and organize the homes you like – also known as “luv.” Using visual discovery, you heart images to build a portfolio of the rooms you luv, which will paint a picture of your perfect interior design, floor plan, architectural style, and more. search results page image

Luv at First Sight

You start the simple search for your dream home right from the HomLuv home page. Just click on which room type you want to explore first. You can start in one room and work your way through the house, from kitchens to bathrooms and bedrooms to living areas, as well as exteriors. You’ll be asked to enter where you live (or want to live) and voila, HomLuv pulls up a visual display of all of the available kitchens for new construction homes in your area. From here, you can narrow your search results by selecting various parameters such as budget, number of desired bedrooms and baths, square footage, and so on.

Here’s where it gets really fun: as you explore all those kitchen options, when you see one you love, you can click the heart on the image to add it to your portfolio. See one you absolutely do not like? Just click the broken heart symbol. Don’t worry, someone else will fall in love that room instead.

Home listing details page on

Making a Match

Thanks to the site’s machine learning and artificial intelligence, as you go through the room images and indicate what you luv and don’t luv, HomLuv begins to do some of the home search heavy lifting for you. Once you’ve luv at least 10 room images, the site will recommend homes for sale homes that meet your criteria, helping you hone in on your perfect home match much more quickly. also recognizes that most people typically don’t go through a home search and buying process alone. Just like when you and your shopping partner physically walk through homes, your partner can join on this virtual home search on You can send them images of the homes or rooms you like best and share your room board with them, where they can add their own feedback. Through this collaborative approach, you can discuss and compare your common selections — and arrive that much more quickly in a home you both love.

Double heart collaboration example on

What are you waiting for? If you need a fun and engaging way to search for a new home, check out today.

Judy L. Marchman is a freelance writer and editor, with 20 years of magazine and book publishing experience. She covers a variety of subjects, including home-related topics. Her work has appeared in Kentucky Monthly, Keeneland Magazine and the Official Kentucky Derby Souvenir Magazine, among other publications.

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