Jacksonville Home Shopping Trends

2014 National Market Intelligence Packet of Jacksonville, Florida with a hint on the perception of home shoppers.

Infographic by Builders Digital Experience; data compiled by Hanley Wood from Metrostudy, Nielson, U.S. Census Bureau and NAHB.

Homebuyers in Jacksonville know what they’re looking for in a hometown.

The sunny Florida city is perfect for those who hate the cold! In fact, the only thing warmer than Jacksonville is its red-hot housing market. Market reports show that most homes in the Jacksonville market are appreciating significantly — and they show no signs of slowing down. With a market this hot, we had to wonder, what does the Jacksonville homebuyer look for?

In order to understand Jacksonville homebuyers, we can look at their motivation for looking for a new home. Jacksonville is a growing market because of its affordable home prices and interest rates and many new homebuyers are relocating here for that reason — and for a little bit of sunshine from the Sunshine State itself. We found that approximately 68 percent of shoppers are using a real estate agent and buyers are encouraged to be patient as the buying process is usually between six to 12 months. It seems like Jacksonville homebuyers love the area, as the average new homeowner plans to stay in their home for the next 16 years.

Take a look at this infographic for more info.

A detailed chart showing the preferences of buyers and the different components of homes in Jacksonville, Florida.

Graphic won’t load? Here’s what you missed …

The Most Important Qualities to Look for in a Home


Quality of construction
Safer neighborhood
Better floor plans
Low maintenance costs (time and money)
More living space

New Versus Used

30 percent of Jacksonville-area home shoppers prefer newly built homes.
46 percent of Jacksonville-area home shoppers prefer used homes.
24 percent of Jacksonville-area home shoppers are indifferent.

Why Buy a House?

Favorable interest rates
Relocated to new city
Favorable home prices

Time Frame When Searching for a New Home

The majority of buyers (43 percent) search between 9 and 12 months.
24 percent of buyers spend 6 to 9 months looking for a home.
5 percent of Jacksonville-area homebuyers spend 3 to 6 months searching for a home.
5 percent of home shoppers find a home in less than 3 months.

Local Housing Stats

The average Jacksonville home was built in 1985.
The average Jacksonville homeowner will stay in their home for 16 years.
Jacksonville home shoppers are 48 percent more receptive to newly built homes than the national average.
About 68 percent of home shoppers in the Indianapolis area will use a real estate agent.

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