Would You Retire in Margaritaville? Jimmy Buffett Hopes You Will

Jimmy Buffett’s Margaritaville, Grand Turk, Caribbean. This bar, restaurant and adult playground is just steps from the cruise ship terminal on Grand Turk Island. It seats up to 500 people and serves 52 flavors of margarita. Buffett is creating Margaritaville-themed retirement communities.

Jimmy Buffett’s Margaritaville’s brand is expanding with Margaritaville-branded retirement communities. This first one, in Daytona Beach, Fla., is expected to open in summer 2018. A second community is planned in Hilton Head, S.C.

Baby Boomers have more retirement options than ever. Thanks to Jimmy Buffett’s Margaritaville-themed communities, 55+ home shoppers can enjoy a laid-back beachfront retirement community, with fun neighbors that cannot wait to relax poolside, drink in hand.

About Margaritaville Communities

The Margaritaville communities look to bring the no shirt, no shoes, no problem mentality of Jimmy Buffett to retirement and expands the Jimmy Buffet Margaritaville brand.

For those not in the know, Buffett’s Margaritaville brand started with a merchandise store and then restaurants named after his iconic song about the easy-breezy life that apparently comes with beach living. The Margaritaville brand has spurred millions in earnings — and other merchandise, specifically a line of tequilas and specialty food — but even more in followers dubbed Parrotheads who like this laid-back approach to life.

The iconic beach side crooner teamed up with 
Minto Communities to bring his laid-back approach to retiring Baby Boomers to the Latitude Margaritaville community in Daytona Beach, Fla., with another community planned in Hilton Head, S.C. Home prices in these age-restricted communities start in the low $200,000s, with the Latitude Margaritaville expected to open in late summer 2018. 

The Margaritaville Communities hope to attract Jimmy Buffet’s ardent fans, as well as active adults who want their retirement to feel like an exciting beachfront summer camp. In an 
interview with CBS News, Margaritaville CEO John Cohlan said the demographic for these communities will be “people who like to have fun,” who want to escape to paradise for their retirement. 

Life in Margaritaville 

Unlike other age-restricted communities, Margaritaville has found their ideal buyers closer to the 55-year cut off for the community than the traditional 65 years of age.

 Even though the residents of Margaritaville want to kick back without having to worry about taking care of children, many of them will still work. The amenity packages reflect this changing nature of 55+ home shoppers, with plenty of ways to have fun and relax, while providing state-of-the-art work and conference rooms. 

Other lifestyle amenities in Latitude include more than 200,000 square feet of retail space, restaurants and bars. Residents of Latitude Margaritaville also have access to a shuttle that takes them to a private beachfront bar for exciting nights out, after all, it’s 5 o’clock somewhere. 

While the Margaritaville communities have sparked many cheeseburger in paradise jokes, they are a symptom of Baby Boomer’s increasing desire to enjoy an active, fun lifestyle during retirement. Communities looking to serve Baby Boomers, such as Margaritaville, need to embrace fun and excitement to attract residents.

After graduating in 2016 from The University of Texas with a degree in English, Sanda Brown became a SEO Associate for (...more)

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