Roy Diez

Author Roy Diez
Roy L. Diez is a freelance writer and marketing professional.

Most recently, he was the executive vice president of James O. Ahtes, Inc. (JOA), a firm that specializes in marketing for the architectural, building and construction fields, including publications and websites such as Architectural Products, Ecological Home Ideas and HGTV Pro.

He joined JOA in June of 2001. Roy and JOA still currently act as the public relations agency for the Precast/Prestressed Concrete Institute (PCI) and have drafted and produced numerous PCI brochures, releases, and e-newsletters. Other clients have included the several PCI regional organizations, the Greater Chicagoland Housing Foundation, the Research Center of the National Association of Home Builders and the Window & Door Manufacturers Association.

He served as chief editor for Architectural Products magazine, Illuminate magazine, Ecological Home Ideas magazine, Housing R&D magazine and the E-Trends architectural newsletter. He also was critical in development of the ArchLED’08 Architectural Conference and the PCI Designing with Precast & Prestressed Concrete architectural binder; and was in charge of the static editorial content for the launch of the HGTV Pro website.

Prior to joining JOA, Roy was associate publisher and director of editorial for Professional Builder magazine. He served for 34 years, starting as new products editor, moving up to associate editor and managing editor; then becoming editor-in-chief in 1979. In 1989, he was named editorial director and in 1992 was appointed a vice president of Cahners, later Reed Business Information, Professional Builder’s parent company. He was also chief editor for Professional Remodeler, Luxury Homes and House Plans & Products.

Roy has won many top editorial awards, including seven Jesse H. Neal Editorial Achievement Awards, the highest honor in business press journalism. He has created and worked on such major editorial features as Professional Builder’s “Annual Report of Housing’s Giants,” the “Annual Consumer/Builder Survey of Housing,” the “Best in American Living Awards” co-sponsored with the National Association of Home Builders (NAHB), the “Energy Value Housing Award” co-sponsored with the NAHB Research Center, and the “National Housing Quality Awards,” also co-sponsored with the NAHB Research Center.

He has also organized and presented numerous industry seminars, including Professional Builder’s annual BENCHMARK seminar. He has also directed the completion of numerous concept homes, show homes and “Show Village” demonstration home programs.

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