Investing in a buy-to-rent property can be a smart, long-term income strategy, but success depends on choosing and designing a home renters actually want to live in.
Roughly 36% of U.S. households rent their homes, according to Pew Research, with Gen Z, Millennials and Baby Boomers making up the bulk of the country’s rental population. And demand isn’t slowing down. New construction is playing a growing role in the rental market, with no signs of build-to-rent developments slowing down in 2025.
For landlords, new homes are often the smarter bet: they require less maintenance, appeal to modern tenants, and are easier to market than older homes that may need costly renovations.
When you’re buying a new home with the intent to rent, it helps to think like a tenant. What would you want in your dream rental? Here’s a look at 10 features renters are looking for that will keep tenants happy while boosting your long-term returns.
1. Location, Location, Location
A great location tops every renter’s wish list. Proximity to public transportation, schools, workplaces, shopping, and entertainment makes a property more desirable – and keeps renters in it longer. And when it is on the market again, it keeps demand high.
When you’re buying new, make sure to research the neighborhood you’re buying in – look at vacancy rates, rent trends, and the job market before committing.
Think of who you want as a tenant, too: university towns will bring in younger renters who will move out every year or two, while neighborhoods with baby boomers well into retirement will garner long-term tenants. A rental property in a warmer climate might attract Northern Snowbirds, while a mountain home may attract a ton of seasonal renters.
2. A Suite of Appliances
Air-conditioning, washer and dryer units, a dishwasher, and a refrigerator with an ice dispenser – while these major appliances were once seen as luxuries for renters, they’re now an essential, according to one report.
The good news? New builds tend to be fitted with the latest models of these appliances anyway, keeping prospective renters satisfied.
3. Outdoor Space
In a post-pandemic world, renters increasingly value private outdoor space.
Whether it’s for space for their kids to play outside, al fresco meals and entertaining, or working from home in the sunshine, a slice of fresh air is crucial. Even a small balcony, patio, or shared green area is a perk.
4. Parking Options
Dedicated parking – in both urban or suburban areas – is a big plus.
If you’re thinking of buying a new build to rent out to a family, a study found that renters with young kids prioritized parking almost as much as garden space. For them, it’s a matter of being able to unload strollers, backpacks and groceries within paces of their front door.
Covered or garage parking can help seal the deal for long-term tenants. If your rental property is in the middle of the city, check for on-street parking options, too.
5. Reliable Internet and Smart Home Features
With remote and hybrid work here to stay, strong internet connectivity is essential. It’s another feature that topped the list of renters’ essentials – 90% of renters said they wouldn’t rent a property if it didn’t have high-speed connectivity.
Bonus points if the home includes smart home features such as smart locks, doorbell cameras, or lighting systems for added convenience and security.
6. Calm and Quiet
While potential renters may not notice this feature during a home tour, your tenants that move in will stay in their rental home that much longer if it’s appropriately soundproofed.
Soundproof walls and noise-reducing windowpanes were among non-negotiables renters are looking for in their new home. That means you ought to be buying a build-to-rent property that’s tucked away from main road traffic, with double-glazed windows, and solid soundproofing throughout the home.
Your tenants will be able to sleep soundly, work without distractions and enjoy their home in peace.
7. Pet-Friendly Policies
With 94 million Americans owning pets, ideally you’re on board with your potential tenants including a furry family member.
Beyond that, properties that accommodate pets (with features like durable flooring and fenced yards) can command higher rents and attract a broader pool of tenants.
6. Open-Plan Living Spaces (With Ample Storage)
Tenants often prefer bright, open layouts that feel spacious and flexible for entertaining, dining, and working from home. New builds with open floor plans will stand out in the rental market.
There’s flexibility with an open floor plan – your tenants can divide up the space into an office nook next to the living room, or partition off part of room for a home gym.
Don’t skimp out on storage too: Walk-in closets, built-in shelving, and garage or basement storage are major selling points. Renters want to know they won’t have to sacrifice comfort or organization.
7. Modern Kitchens with Energy-Efficient Appliances
Updated kitchens are a major draw. Stainless steel appliances, durable countertops, and plenty of cabinet space give tenants a sense of quality living.
Renters – like homeowners – tend to prioritize the kitchen as a key focal point in the home. They’re looking for energy efficient appliances for the sake of the environment and their utility bills, too. Make sure the new home is fitted with Energy Star–rated appliances, smart thermostats, and LED lighting.
You’ll draw in more interest – and you can justify higher rent with a gleaming, modern kitchen.
8. Safety and Security
Tenants want peace of mind. Secure entry systems, well-lit exteriors, and quality locks go a long way in making renters feel safe and cared for.
Look at crime statistics in the neighborhood before you buy – and if you’re in town, do a recon of the area during the day and at night to get a feel for how safe the streets are.
9. Low-Maintenance Finishes
Renters don’t want to inherit sophisticated materials they have to be extra gentle with or custom finishes that don’t suit their style.
When you’re buying a new built-to-rent home, go for functional, modern, and classic. You’ll appeal to the masses and give prospective tenants a blank slate they can make their own.
Durable flooring, easy-to-clean countertops, and modern fixtures reduce wear and tear. These features make life easier for tenants while lowering upkeep costs for landlords.
10. The New Home Advantage
One of the biggest draws for tenants is the freshness of a new home. Brand new properties come with sleek appliances, updated fixtures, and builder warranties that reduce the risk of unexpected repairs. For renters, that means fewer leaky faucets, emergency repairs and headaches. And for landlords, it means fewer maintenance calls and lower long-term costs.
Carmen Chai
Carmen Chai is an award-winning Canadian journalist who has lived and reported from major cities such as Vancouver, Toronto, London and Paris. For NewHomeSource, Carmen covers a variety of topics, including insurance, mortgages, and more.