Moving Up: The Most Popular New Home Upgrades

By Julie Gordey

Aug. 1, 2025 at 3:01 PM CST

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Your new home is a reflection of you – choose some exciting new upgrades.

Today’s buyers are practical, but they’re not going bare bones. Many are seizing the moment to personalize their new homes with thoughtful upgrades.

What’s driving it
  • Buyers are ready to invest in what they really want

  • Builders have raised the standard bar and now offer more of what used to be considered upgrades

  • Packaged options (like appliance suites) make decisions easier and more budget-friendly

Top upgrades buyers want

Baths get bold

  • Showers are taking center stage – bigger, tiled, and more luxurious

  • Soaking tubs are gaining momentum

  • Spa-like details and separate shower/tub layouts are top requests

  • Larger square footage and additional bathrooms are trending

Kitchen is king

  • Oversized islands with seating are in demand for gathering, entertaining, and prep space.

  • Upgraded appliances, stylish countertops, and backsplashes are popular.

  • Quartz is gaining ground over granite for a clean, modern finish and low maintenance.

  • Marble is luxurious and porcelain is a sleek modern look.

  • Many buyers are splurging on outdoor kitchens.

Smart home technology is key

Whole-home touches make a difference

  • Lighting: Statement fixtures , smart LED lighting systems, and mixed materials are trending.

  • Curb appeal: Mixed stone and brick facades are seen in many markets.

  • Flooring: Hardwood remains a favorite, especially rich, dark colors; movement is away from whitewashed and gray colors.

  • Storage: Functional entry spaces with lockers, cubbies, or built-ins are a must as well as pantries and three-car garages.

Why it matters: Buyers may watch their budgets, but when it comes to new homes, they still want style, function, and a few splurges that make it feel personal.

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Julie Gordey

A lifelong educator, Julie Gordey, is a retired school administrator.  After years of focusing on education, this University of Texas graduate now travels and enjoys freelance writing for BDX and NewHomeSource.com.