Why it matters: Getting in early can mean big savings, better locations, and long-term gains. Timing is everything.
1. Intro Pricing = Instant Value
Builders want momentum. Early sales make the project look hot – and you benefit.
Expect lower prices or builder-paid closing costs.
Upgrades? Often discounted or free.
Bonus: You’ll likely pay less than buyers who come later.
2. Best Lots, First Dibs
Early buyers choose from the best locations – near parks, with views, on larger lots.
More choices = more value.
Premium spots often resell for more.
“I bought the center park house with upgrades. Two years later, the same model – in a less desirable spot – costs $200K more.” Kris, Hayward CA buyer
Over time, later phases may be more costly in price and have fewer desirable lots.
3. Long-Term Value Boost
Early-phase homes are usually the cheapest in a community.
As demand grows, so do prices and increased profit margins for sellers.
Later phases can cost 10%+ more.
Bottom line
Buying early isn’t risk-free. With the right builder and good timing, it can pay off big.
Do your research
Check builder reputation
Know your market
Rachel Kinbar
For the last 16 years, Rachel Kinbar has been a writer of articles, blog posts, white papers, essays, infographics, web copy, sales copy, scripts, poetry, lyrics, and more. She has keen research skills that she applies to a wide variety of topics, and she especially loves topics related to design, history, and sustainable living.