In the past, one hue typically dominated Paint Colors of the Year, with different brands interpreting the color. For 2027, while there are a few blues and greens on offer, there is a much wider variety. Themes are less color-specific and more about emotional intent.
“Color has always been tied to emotion. We instinctively use it to create spaces that make us feel a certain way, and the colors we choose often reflect what we're looking for in our lives,” says Lisbeth Parada, color marketing manager for Dutch Boy and Minwax brands.
In 2027, that’s digital detox, permission to be authentic, and the opportunity for stillness and reflection.
“We're living in a world increasingly shaped by technology, algorithms, and an almost constant stream of information telling us what to think, what to buy and how to live. We sense a growing desire to reconnect with our own instincts and the tangible experiences that make us feel human,” says Phillipa Radon, interior designer and C2 paint color specialist.
This year's color trends tell us it’s not enough to treat home as a retreat anymore; recharging is necessary too, to manage the fast pace of the world around us. The variety of colors suggests multiple ways to gather that energy, with consumers choosing what resonates with them.
In new-construction homes, color choice is even more important, with paint offering homeowners a powerful way to personalize a brand-new space and forge that emotional connection to restoration.
Here are the Paint Colors of the Year for 2027.
Credit: BEHR
Grounded by BEHR
Sometimes paint color names are intentionally vague as part of their marketing micro-story. Not BEHR’s Grounded, with a name and a mossy green color that instantly frame the experience.
Its name has a double meaning too, as an invitation to breathe and get back to basics, amid digital overwhelm.
“What makes Grounded so relevant as BEHR’s 2027 Color of the Year is the way it balances two things people increasingly want from their homes: calm, and a feeling of life,” says Kayla Kratz, head of color at BEHR.
She notes that for many years, that meant paring down to a minimalist aesthetic, but today’s homeowners want more warmth and personality.
“Grounded answers that shift. The moss and olive tones bring a natural vitality, while warm brown undertones add depth and steadiness. The result is restorative without being static.”
Kratz says that the color replicates the dynamic greens of a forest, evolving throughout the day and changing light conditions.
Credit: Dutch Boy Paints
Deep Rooted by Dutch Boy Paints
Deep Rooted, a nature-inspired warm orange, is energetic but steady and reassuring.
“There’s an optimistic quality to the color. It has enough richness and energy to support bold contrasts and individual expression. The name brings those ideas together: feeling rooted while remaining open to possibility, and Deep Rooted captures that balance,” says Parada.
It’s a perfect example of how paint color names are shaping the experience this year, with this color meant to encourage strength by standing still, not always easily done in today’s fast pace of living.
"The paint color name captures both the color's connection to nature and the sense of grounding many people want their homes to provide. At home, that translates into spaces that feel personal, welcoming, and comfortably lived in,” says Parada.
Credit: Pittsburgh Paints Co.
Artifact by Pittsburgh Paints and Glidden Brands
Artifact is a smoky, atmospheric blue intended to create space to pause, recalibrate, and think more clearly after you’ve had a chance to catch your breath. These moments in time are both treasured and rare, which is reflected in the paint color name.
Artifact also embraces the idea of authorship, and how major change doesn’t necessarily require a makeover.
“As consumers move away from creating homes that look like everyone else's, they're focusing on spaces that reflect who they are, where they've been, and what matters most to them, “ says Ashley McCollum, color marketing manager at Glidden.
“People don’t necessarily want to reinvent themselves or start from scratch but rather make thoughtful adjustments that help their life feel more balanced and manageable,” says McCollum.
“Artifact is not a reinvention, but a readjustment. It brings a sense of ease and relaxation after a busy day, helping you to unwind and feel more grounded. As a mid-tone, smoky blue, it leans warmer and has depth that strikes a balance between focus and comfort.”
This calming blue is nuanced and versatile, the kind of color that’s felt before it is seen, making it a good choice for homeowners who are choosing colors for an emotional impact.
Credit: Sherwin-Williams
Celery by Sherwin-Williams and HGTV by Sherwin-Williams
Celery is a light green with yellow undertones that feels more herbal than botanical. It’s fresh and lively, marking a transition for Sherwin-Williams’ color trends.
Their Paint Color of the Year last year was Universal Khaki, inspired by nostalgia and the comfort found in familiarity. Celery takes that feel-good energy into the future on a positive note. The color emerges alongside consumers’ appetite for expressive colors and a continued focus on wellness design.
A few Paint Colors of the Year for 2027 are green, a carryover from last year’s color trends, but Celery offers a different perspective.
“While deeper, earthier greens have helped create grounded, restorative spaces, we're beginning to see that nature-inspired palette evolve in a more expressive and optimistic direction," says Ashley Banbury, color market manager at Sherwin-Williams.
“Celery reflects this shift, bringing a lighter, more playful energy to a color family that homeowners already know and love. It shows that green can be both calming and invigorating, offering a fresh perspective on nature-inspired design while encouraging homeowners to embrace color in more personal and unexpected ways,” says Banbury.
Credit: C2
Pueblo by C2
C2’s Pueblo is one of the more dynamic colors this year, with its identity shaped by an intentional refusal to commit to a single hue.
“What makes Pueblo so fascinating is that it resists a single definition. At its heart, it's a warm, muted rose that bridges the space between deep floral tones and earthy neutrals. Its nuanced undertones interact with the changing temperature and intensity of natural light, revealing different aspects of the color throughout the day," says Radon.
“That complexity brings an unusual sense of dimension to an interior. Rather than creating a static backdrop, Pueblo becomes part of the experience of living in a space.”
In the context of this year’s color themes, Pueblo taps into the idea that creativity and movement create energy to digitally detox.
“There's a certain confidence in choosing a color like that. It suggests we're ready to move beyond simply creating a sanctuary and begin using our homes as places for creativity, individuality, and renewed engagement with life,” Radon says.
Credit: Benjamin Moore
Webster Green by Benjamin Moore
Benjamin Moore has gone all-in on timeless over trends this year with their choice of Webster Green, a classic forest green that the paint brand is betting has staying power, given how prevalent various shades of green have been in color trends over the last few years.
Green is adaptable and inherently energizing, which makes this shade a relevant tool for homeowners who want something sturdy but stylish too. Timeless design and decor choices are becoming more important to homeowners, for the sake of affordability and sustainability too,
“Webster Green reflects this timeless appeal by pairing reassuring stability with optimistic energy. Its composed nature feels both rooted and forward-looking, while enhancing spaces that feel distinctive, collected and continually new,” says Andrea Magno, vice president of brand, color, and integrated marketing, at Benjamin Moore.
Credit: Dunn-Edwards
French Press Coffee by Dunn-Edwards
A sultry brown with plum undertones, French Press Coffee is all about striking the right mood and elevating daily rituals- another approach to gathering energy ahead of the daily grind. It’s the color equivalent to providing time and space to savor a hot, highly flavorful cup of coffee.
It’s a little more nuanced than some of the other moody hues released in years prior, thanks to multi-dimensional color that adds visual weight and interest, while broadening potential applications.
"French Press Coffee is the kind of color that reveals itself gradually," said Lauren Hoferkamp, color marketing manager at Dunn-Edwards. "As light shifts throughout the day, its subtle plum undertone emerges, adding complexity you don't always see in a neutral. It's grounding and restrained yet full of character.”
Credit: Valspar
Cottage Door by Valspar
Blues dominated 2023’s Colors of the Year for their spa-inspired calm, and Valspar is rekindling those vibes. Chosen for being familiar but fresh, Cottage Door is a mid-toned blue with warm undertones.
Sue Kim, director of color marketing at Valspar, says that the color, "is reflective and warm, with timeless appeal that feels personal and grounding. Cottage Door captures blue's natural sense of security and trust while serving as a colorful new neutral that layers effortlessly into the home. It creates spaces that feel balanced, comforting, and inviting."
The color taps into consumers’ increasingly pragmatic view on home design, and the company touts it as “designed for real life”. Homeowners would rather choose a color that endures than redecorate tomorrow.
Credit: Clark+Kensington
Vantage Point by Ace Hardware for Clark+Kensington
Vantage Point, a rich blue with subtle undertones, is classic, but feels like a breath of fresh air. Like the other blues on offer this year, this soft blue is restorative and mood-boosting.
"Homeowners are looking for more moments of connection at home, and color can have a powerful impact on how a space makes us feel," said Kim Lefko, chief marketing officer at Ace Hardware. "Vantage Point brings a sense of warmth and character to interiors, offering a versatile blue that feels fresh for 2027 yet timeless enough to live with for years to come."
Vantage Point is offered with two complementary palettes. Drift is a collection of colors inspired by the stillness of dawn: yellows, blues, and beiges. Meanwhile, Mellow bookends the day with dusk-inspired hues to help you wind down- dusty browns, terracottas, and creamy whites. Together, these palettes recreate the natural rhythm of color that cycles through the day.
Pickled Oak by Minwax
The beauty and organic variation of natural wood is on-trend in 2027, especially in kitchens and baths. Color should enhance what exists, rather than create a new aesthetic. That’s the intent behind Pickled Oak, an airy neutral with warm undertones that celebrates wood’s natural grain.
The goal, like many other Colors of the Year, is creating space that is both grounding and refreshing.
"Comfort, well-being and a sense of purpose are increasingly shaping the way spaces are designed and experienced," said Parada. "Pickled Oak embodies a return to simplicity through its daylight-soft effect, honoring the wood beneath it while creating rooms designed for restoration, healing and intentional living."
Hero image courtesy of Ryann Ford for Pittsburgh Paints Co.
