Homebuyer Trends
Homebuyer Trends Articles
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Student Loans Aren’t Just a “Young People Problem” Anymore
Student loan debt is increasingly carried by midcareer and older adults, reshaping when many Americans buy homes. Here’s what today’s st...
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Top Trends for the 2026 Spring Selling Season: What Buyers Should Watch Now
Spring is typically the busiest homebuying season, and 2026 could be shaped by shifting buyer confidence, mortgage rate volatility, and ...
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The New American Dream Home? Why More Buyers Are Choosing Townhomes in 2025
As homeownership evolves, today’s buyers are redefining the American dream, trading size for smarter design. Discover why townhomes are ...
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Inflation Isn’t Just at the Grocery Store, It’s Changing How Americans Buy Homes
How rising everyday costs are reshaping housing decisions in 2026, and why new construction home features can offer more predictable cos...
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Student Loans and Homebuying in 2026: Why Many Buyers Are Pressing Pause – and What Comes Next
Student loan payments are delaying homeownership for many buyers in 2026. Here’s how student debt affects down payments, buying power, a...
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Creative Ways First-Time Buyers Are Securing Homes in 2026
With high interest rates and low housing availability, first-time homebuyers are seeking inventive ways to secure their new home
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Five Ways Proptech Is Transforming the New Homebuying Experience
Proptech is changing how homebuyers approach the discovery and purchase of a new home.
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Why More Buyers Are Choosing New Homes
More homebuyers are turning to new construction over resale. Discover the top reasons - from customization and energy efficiency to comm...
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Top 5 Priorities for Millennials When Picking a Place to Live
Millennials prioritize convenience, safety, and vibrant social environments when choosing where to live, with access to restaurants topp...
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How Millennials Are Funding Their Down Payments in 2026
With rising home prices, Millennials are exploring creative strategies to secure homeownership without needing a full 20% down.
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4 Reasons Why Townhomes Are Gaining Ground
Townhomes are gaining in popularity for homebuyers, but why? This article explains the four reasons behind townhomes' popularity.
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6 Ways the Home Building Industry is Adapting Aging-in-Place
Discover 6 key ways the home building industry is adapting to the aging-in-place trend, from smart tech to main-floor living, as more se...
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Walkability Is the New Luxury: Why Millennials and Gen Z Are Paying More to Live Near the Action
Millennials and Gen Z are paying more to live in walkable neighborhoods. Here’s why location, lifestyle, and access now outweigh square ...
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Why Active Adult Buyers Are Flocking to Master-Planned Communities
Master-planned communities are seeing record interest from 55+ buyers. See the top markets, leading communities, and why active adults a...
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The Psychology of Buying in 2026: What Motivates Tomorrow’s Homebuyers
Explore the behavioral biases shaping 2026 homebuyers—from loss aversion to FOMO—and learn why confidence, not rates, may drive next yea...
