Zonda's November 2025 Master Plan Outlook reveals a powerful trend: active adult (55+) buyers are gravitating toward master-planned communities at record levels.
Florida, Phoenix, Austin, and Las Vegas dominate the top-performing MPC markets for active adult demand. Active adult neighborhoods inside MPCs sell 55% faster than active adult communities outside MPCs.
What Active Adult Buyers Want
1. Low-Maintenance Living
Lock-and-leave home designs and smaller footprints allow for easier upkeep.
2. Strong Amenity Packages
Pools, fitness centers, sports courts, walking trails, social clubs, and classes are central to MPC design, and appeal strongly to 55+ residents.
3. Social Connection
Purposeful programming and community events help residents form friendships quickly.
4. Proximity to Healthcare & Services
MPC locations often integrate or sit near medical offices, pharmacies, and service-oriented retail.
Top 55+ MPC Markets for 2026
Based on sales pace and MPC market share:
Florida (statewide)
Charlotte, NC (emerging)
Zonda’s data shows The Villages (FL) maintain the highest active adult absorption in the U.S., with more than 5 monthly sales per project, leading the nation.
Bottom Line
Master-planned communities are delivering the lifestyle, social connection, and amenities active adults are prioritizing — making them the leading choice for 55+ homebuyers in 2026.
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