Housing Market Trends

Diverse, Younger, Ready to Buy: Inside the Demographic Trends Set to Drive Housing Demand

Zonda’s analysis of Census data across 49 metros shows rising nonwhite populations—especially among Gen Z and Millennials—poised to resh...

Where Americans Are Moving: New Migration Report Highlights Shifting Housing Trends

A new migration report highlights where Americans are heading in 2025. See how these moving trends connect to affordability, job growth,...

Why 2025 holiday spending may predict 2026 homebuying trends

Learn how 2025 holiday spending patterns, rising credit card debt, and consumer confidence could shape early 2026 homebuying trends.

Why Waiting Until Spring Could Cost You: The Behavioral Bias That Hurts Homebuyers

New-Home Prices Are Softening Before Year-End: 4 Key Trends Buyers Need to Know Now

Zonda’s November builder survey shows falling new-home prices, aggressive rate buydowns, improving supply costs, and rising labor disrup...

The Hidden Cost of Your Commute: Why New Builds Closer In May Be More Affordable Than Resale Homes

Discover how commute time, transportation costs, and location efficiency reshape true home affordability—and why a pricier new build may...

2025 in Review: 10 Housing Predictions That Came True - and 3 That Didn’t

Housing economists accurately predicted some of 2025's major trends, including mortgage rate stability, rising inventory levels, and rec...

America’s Homebuyer Profile Is Shifting Fast: Older First-Timers, Longer Tenures, Bigger Down Payments

The 2025 NAR Profile of Home Buyers and Sellers reveals major shifts: fewer first-time buyers, rising buyer ages, longer homeowner tenur...

Mortgage Rates, Inventory, and Inflation: The Market Shifts to Watch Before 2026

The housing market heading into 2026 offers clearer signals as mortgage rates stabilize and affordability improves. Here's what buyers n...

The Year-End Builder Rush: Why December Deadlines Can Work in Your Favor

Learn why buying in December can be an advantage over waiting for the Spring rush. including incentives, QMI homes, and more buyer lever...

The 2026 Markets to Watch: Where Prices Are Cooling and Job Trends Are Shifting

Explore the U.S. markets seeing price declines, job slowdowns, and improving inventory—key signals for buyers planning a move in 2026.

The K-Shaped Housing Market: Why 2026 Will Feel Very Different Depending on Your Income

Wages, job trends, and debt look very different across income levels. See how the “K-shaped” economy will influence who buys homes in 20...

Discretionary Spending Is Holding Up in 2025, but the Gap Between High- and Low-Income Households Is Growing

Discretionary spending remains surprisingly strong in 2025, but new data shows affluent households driving most of the growth as lower-i...

Why Life Events—Not Mortgage Rates—Will Drive the 2026 Housing Market

Marriage, births, downsizing, and moving closer to family are reshaping 2026 housing demand. Here’s why buyers are moving again—regardle...

The 2026 New-Home Sweet Spot: Why Builders Are Staying Competitive

New-home sales are expected to rise slightly in 2026. Here’s why builders are staying optimistic—and how incentives, pricing, and market...