Primrose Plan

We Speak Design So Your Home Speaks to You.

At Ashton Woods, we rely on honored design principles to build homes that feel right for a reason. It’s been our philosophy for over 30 years, and results in beautifully solved spaces that serve as the canvas where life comes to life. Our passion is sharing a love of home design with people who want to live in thoughtfully designed homes.

Since our first sale in 1989, Ashton Woods has been building design-forward homes in thoughtfully selected communities across the country. Ashton Woods is headquartered in Atlanta, Georgia, but sells new homes in Atlanta, Austin, Charleston, Dallas, Houston, Orlando, Phoenix, Raleigh and San Antonio. In 2017, Ashton Woods launched Starlight Homes for those who always felt the dream of home ownership was just out of reach. Now, over 50,000 families have had the privilege of calling an Ashton Woods or Starlight home their own.

Ashton Woods builds new homes designed for the moments that matter most. Beautifully solved spaces feel right for a reason: they make a home effortless, inspired and super easy to live in. At Ashton Woods, we rely on honored design principles like balance, rhythm and harmony to create togetherness, comfort and really good dinner parties. And it all comes from a simple design rulebook: treat homes as the backdrop for the memories you'll make inside them. Good design inspires every decision we make–and every homebuyer we thrill. When you walk through one of our homes, you’ll feel it: the unparalleled knowledge, expertise and taste of a team of design professionals, one inspired to create homes that are perfect for posting and perfect for people.